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Conversion rate

Percentage of website visitors who take the desired action (call, text, fill the form). Most service-business sites convert at 1.5–3%. We rebuild as 'conversion sites' targeting 6–9%.

Where this lives in our product/systems/conversion-site →
Related terms
LCP
Largest Contentful Paint — the Core Web Vital that measures how long your largest above-the-fold element takes to render
Speed-to-Lead
How fast the first contact reaches a lead after they raise their hand. Conversion drops 80% if the first touch takes lon
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