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Marketing

Lead score

0–100 score we compute on every lead: source weighting (booked > inbound call > calculator > CTA), email/phone presence, business name, industry, payload richness, UTM attribution, deal-value cents. Visible on the lead detail page.

Related terms
Speed-to-Lead
How fast the first contact reaches a lead after they raise their hand. Conversion drops 80% if the first touch takes lon
Conversion rate
Percentage of website visitors who take the desired action (call, text, fill the form). Most service-business sites conv
More from Marketing
Booking rateCalendlyConversion rateFirst-reply timeGoogle Business ProfileLCPLocal SEONAP
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