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Google Business Profile
Formerly Google My Business. Your presence in Google's local 3-pack. Profile completeness + review velocity + recency + response rate are the ranking factors we optimize for.
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Local SEO
Search optimization for queries with local intent ('hvac near me', 'emergency plumber 60601'). Driven by Google Business
Review velocity
Reviews earned per month. Google's local algorithm weights recency heavily — a business with 12 reviews in the last 90 d
NAP
Name, Address, Phone — the three citation fields that need to be byte-identical across Google Business Profile, your sit
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