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Marketing
Review velocity
Reviews earned per month. Google's local algorithm weights recency heavily — a business with 12 reviews in the last 90 days outranks one with 200 reviews from 2 years ago.
Related terms
Review engine
Post-job SMS + email sequence that asks the customer to rate the visit, then routes 4–5 stars to Google and 1–3 stars to
Google Business Profile
Formerly Google My Business. Your presence in Google's local 3-pack. Profile completeness + review velocity + recency +
Local SEO
Search optimization for queries with local intent ('hvac near me', 'emergency plumber 60601'). Driven by Google Business